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CHICKEN CULT - ALL HAIL GRAVY CONTROVERSY

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  Background of Campaign KFC is known in the USA and globally as a staple in the fast food industry for fried chicken. This beloved company is constantly putting new ideas into their menus and shaping the fried chicken experience for people all around the world. Recently, the Official KFC of the UK and Ireland released a two part AD on their youtube page to promote their signature gravy. The ad takes place in a surreal, mysterious setting, showcasing a cult-like devotion to KFC's chicken and gravy. It opens with a gold egg in a misty forest, surrounded by strange chanting individuals dressed in long robes, possibly meant to symbolize the "followers" of the chicken cult. The narrator leads a chant saying "All Hail Gravy" with an exaggerated sense of reverence, creating a highly dramatic tone. The product is shown in close-up shots: a creamy, rich KFC gravy, which is central to the “worship” in the ad. KFC uses this surreal approach to highlight the love people h...
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Troubles in Thailand

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